Musashi University Library

Marketing today : a basic approach

David J. Schwartz. -- 2nd ed.. -- Harcourt Brace Jovanovich, 1977. <BB02085560>

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Bibliography Details

title and statement of responsibility area Marketing today : a basic approach / David J. Schwartz
edition area 2nd ed.
publication,distribution,etc.,area New York : Harcourt Brace Jovanovich , c1977
physical description area xxiii, 747, [56] p. : ill. ; 24 cm.
Volume Information
ISBN 0155550861
note ***Description based on retrospective data
note Includes bibliographies and indexes
NCID BA3666919X
text language code Undetermined
author link *Schwartz, David Joseph <AU00110307>
classification LCC:HF5415
classification DC:658.8
subject headings Marketing